Market Competitive Advantage--APT Electronics Co., Ltd.

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Market Competitive Advantage


Advantages of Investment capital



● Our shareholders are consisted of VC fund companies, listed companies, universities andso on, including CDH investments, Epistar, The Hong Kong University of science and Technology and Solomon systech (International) Limited.


Advanced Technologies advantageous


● With more than 22 advanced patents in US, CN, HK. Including 56 patents for invention.

● High power and high brightness flip chip LED manufacture technology, White light luminescent efficiency achieve to 220lm/W. 

●High power LED chip light source based on 8 inch silicon integrates circuit technology, Achieve to the international top level 

● High power white LED based on wireless chip package. 

● Utra-high power LED module and white LED package technology.


Advantages of product positioning


● By applying the self developed core technologies into the upstream and the midstream of the LED industry chain, APT can step-over and save the packaging cost, supply the high  power modules chip set to downstream lighting source customers directly. 

● With the Au-wire-free chip-level high power white LED lighting source technology, not only the cost of die bonding and wire bonding processes is saved, the packaging yield is also improved. 

● In terms of investment, upstream of LED industry requires a long term and huge capital investment, while the downstream requires a small capital investment, but the downstream also has low technique threshold and thus more competiters. 


Advantages of core products


● APT mainly produce GaN based blue color LED chip and corresponding multi-chip modules (5W, 10W), which was widely used in semiconductor lighting and display back light. 

● The Au-wire-free chip-level high power white LED lighting source technology is a unique and international leading technology which can be used in special lighting, urban lighting and architectural lighting aspects. 

● LED chip and module can be supplied to the downstream LED lamps or application companies directly. 


Advantages of marketing strategies


● Mailnly aims at the LED packaging and other high-tech companies such as led applications and lighting house in mainland China. 

● The conventional LED chip packaging cost can be saved by co-operating with the packaging and lighting companies and supplying our high power LED module chip to the downstream LED application house directly. 

● With the above technology and co-operate with our clients, LED driving, chip protection or control circuits can be integrated in the Si, ceramic or PCB substrates by means of ODM. These complete LED light source can be widely used in different aspects such as indoor lighting, commercial lighting, special lighting, urban lighting, architectural lighting, etc.


Advantages of cooperatives


● The development of our company incorporates the advantages of industries, universities and research institutes inthe Mainland, Taiwan and Hong Kong. It is a successful model of cooperation of academy. industries, universities and research institutes in industries, universities and research institutes.


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